Most people associate blockchain technology with cryptocurrencies, and they do go hand-in-hand, but blockchain has other uses too, like decentralized domains.
Decentralized domains are like what it says on the tin: a domain that’s built on a decentralized architecture, and the beauty is that it has the security of the blockchain they’re built on.
Is There a Need for Decentralized Domains?
First of all, the Internet as we know it is completely centralized. Legacy domains such as ‘.com’, ‘.org’ and ‘.net’ are controlled by the Internet Corporation of Assigned Names, which are then purchased and hosted through other centralized corporations. Since each step in the process is centralized, it’s easy for authorities to seize or even take down a domain.
In the wake of the coronavirus pandemic and the looming global recession, Internet censorship is once again on the rise. While censorship was once considered a trait of authoritarian China, Russia, and North Korea, according to the pro-democracy advisory board Freedom House, there has been a sharp and worrying increase in global internet censorship among democratic nations. So the need for something that can’t censor content is what’s needed.
Time for Unstoppable Domains
Unstoppable Domains is a San Francisco-based blockchain company that was founded in 2017 with two main aims: to give control of the Internet back to the people by creating decentralized censorship-resistant domains and to enhance crypto adaption by streamlining payments through readable cryptocurrency addresses.
Unstoppable Domains comes with a new top-level domain name ‘.crypto’ and utilizes both Ethereum and Zilliqa blockchains to create a neutral and decentralized third party that can host domains live on the blockchains.
Since blockchain domains are stored in a crypto wallet that only you control, it becomes virtually impossible for authorities or even Unstoppable Domains to take a domain down. This gives owners complete control over the domain and content cannot be censored or confiscated, unlike other centralized domain authorities that store your content on your behalf.
Unstoppable Domains is also compliant with the decentralized IPFS (InterPlanetary File System), which gives users full immunity and allows content to be permanently posted on the Internet without fear of government or third-party interference.
Readable Crypto Addresses / Domains
The company is also looking to drive crypto adaption by doing away with long unreadable crypto addresses and replacing them with human readable words, very much like how DNS (Domain Name System) transformed the Internet.
In the early days of the Internet, users could only view sites or send messages to one another by using long and cumbersome IP addresses. While the system worked it wasn’t very practical and it was eventually replaced by DNS and human readable addresses with IP addresses linked in the background. This allowed users to type in the names of the websites they are looking for instead of messing around with IP addresses.
Unstoppable Domains have taken the same approach to cryptocurrency transactions and created a blockchain focused DNS that replaces long unreadable cryptocurrency seeds with readable domain addresses. Sending or receiving cryptocurrencies, therefore, couldn’t be easier. Users simply have to attach their crypto wallet address to one domain and they can receive payment through the domain name.
What’s more, since you only require one name for all your wallets, users can receive multiple cryptocurrencies through the same address and in the background Unstoppable Domains will reroute it to the corresponding wallet making sending cryptocurrencies as easy as sending a message.
Unstoppable Domains is one of the more interesting and legitimate blockchain projects, and in the coming years, it could dramatically transform how we use the Internet. The team has done a fantastic job in a short time and received notable funding from Draper Associates and backing from both the Zilliqa and Ethereum Foundations.
If you want to get on the adaption chain early be sure to follow the link below to see what Unstoppable Domains has to offer.