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FunFair Lays Out Its 2020 Vision

FunFair has laid out its vision for 2020 after appearing at gaming industry’s biggest trade shows ICE and London Affiliate Conference last month.

At the tradeshows, FunFair hosted events and had a platform at ICE London and the team showed off its regulatory partnership, new games and other products to the global gaming industry.

FunFair Lays Out 2020 Vision

FunFair has been granted a supplier licence by the Isle of Man regulatory board, and the COO of FunFair, Lloyd Purser, was joined by Digital Isle of Man CEO Lyle Wraxall, and with both speaking positively about a relationship, it seems like things are on the up for the FUN community.

As well as appearing at ICE London, FunFair had a stand at the London Affiliate Conference and showcased its new demos of its products, and the FUN team were constantly in demand as affiliates discussed potential partnerships with them.

Related Reading: 5 Profitable Altcoins To Mine in 2020

During ICE week, FunFair also published its updated vision for the 2020 and beyond. The update clarified its vision for KYC, which it states, the firm were ‘optimising existing form based KYC process by reducing the number of fields required and also introducing document scanning technology.’

Of course many in the crypto space are against KYC, but with FunFair being in the gambling and gaming business, KYC is an unfortunate requirement.

Regarding payments and UX, FUN say they are looking at reducing the steps in the onboarding process and integrating 3rd party crypto exchange partners, and intend to remove the necessity to have ETH to open a session in a FUN platform.

FunFair also announced that they were targeting the Japanese market. They have hired a Japanese executive, and the core language localisations for the FunFair platform are now complete, with game localisation to follow.

The update also included the announcement of two senior hires across FunFair’s marketing function, with Tom Leadbetter heading up the B2C side and Matthew Chuen leading B2B marketing, who were both present in London for ICE and LAC.


It’s an exciting time for FunFair and the crypto gaming and gambling communities at large. FUN claims its algorithm makes gaming and gambling fairer.

This might be true, but for me the exciting thing is that blockchain gaming facilitates the tokenization and redistribution of in-game assets that can be used from game to game, and I believe FunFair will be at the forefront of that.

We wait with baited breath, but it’s positive moves form FunFair all the same.

Author: Tommy Limpitlaw